Every call and message gets answered.
Parents get a real answer the moment they call or text, and you get your evenings back.
After hours, mid-class, or when the line's already busy, your studio’s assistant picks up the phone, answers the question and books the trial. Texts, website chat, Instagram and Facebook messages get the same quick answer in writing. Then, once a family is happy, they're asked for the review the next parent reads before they call.
- Answers your phone in a natural voice, not voicemail or a phone menu
- Books the trial before they hang up
- Answers texts, website chat, Instagram and Facebook too
- Asks happy families for a review
A demo call and a demo message for a made-up studio. Hear the voices you can choose
There are three times the phone rings and nobody can get to it.
They're the same three at my wife's studio, and they all happen while everyone is busy doing the actual job. Essentials picks up all three.
The studio's closed and a parent is finally sitting down to sort out the fall — often the first quiet moment they've had all day.
Everyone's on the floor teaching, or talking with a parent at the front desk. The phone rings through and goes to voicemail.
You're already on a call with another parent. The second one hits a busy signal — and that's the one that ends up somewhere else.
You stop being the phone.
For most studio owners, time runs out long before money does. Essentials takes the phone interruptions off your plate.
- Calls a studio takes in a typical week
- 25–60
- How many are the same handful of questions
- most of them
- Minutes each one costs you, including getting back on task
- 5–10
- What that adds up to
- 3–8 hrs/week
That's hours every week answering questions you've answered a thousand times. You get those hours back, and parents get their answer the moment they ask instead of waiting until tomorrow.
Our estimate for a typical studio, not a promise — every studio is different. We'll work out your actual numbers on the call.
Two families cover Essentials.
Plenty of parents still call before they sign up, and those calls tend to come when nobody’s free.
Two families you’d otherwise have missed cover all of Essentials, and the hours you get back come on top. Already on Core? One family covers the extra $100.
That’s four years of real tuition at one studio, averaged. It’s not a promise; we’ll run your own numbers with you on the call.
It only picks up when you can't.
Calls come to you first, always. Your assistant picks up only when the studio's closed, when nobody answers, or when the line's already busy. We set you up with a local studio number that rings wherever you want, and your current number keeps working, so you take the calls you want and it catches the ones that would have gone to voicemail.
We set it up with your classes, ages, levels, schedule, prices, location and policies, plus what it should never answer. Before it goes live we test it thoroughly, and you try it yourself too. It answers from that and nothing else. A wrong answer costs you more than no answer, so when it isn't sure, it gets a person.
Who called, what they wanted, what happened, and whether it needs you. The caller gets their text, the trial is already in your calendar — and you know how the evening went without having been there for it. See an example recap
Your assistant answers from your studio, and nothing else.
You choose its voice from hundreds of warm, natural ones, and we help you narrow it down to the few that suit your studio. Then we set it up with you: what it knows, what it should never answer and when it hands a family to a person. It answers from the classes, prices and policies we’ve set up together, and nothing else. When it doesn't know, it says so, takes the family's details and gets a person, just like a good front desk would. And it tells callers up front that it's the studio's digital assistant.
Hear it for yourself
Three of the hundreds of voices you can choose from, each reading the same line. Tap one to listen.
Read what they say
“Hi, thanks for calling! You’re speaking with the studio’s digital assistant. Everyone’s teaching right now, but I can help. Are you looking at classes for your little one? Our Mini Ballet class is for ages three to five, Saturdays at nine-fifteen. Would you like me to book a trial class?”
A sample line for a made-up class. Yours answers with your own classes, times and policies.
You see every call, without taking one.
Every answered call comes to you as a summary with the transcript, in the inbox you already have. Anything that still needs a person lands in Studio OS, on the desk computer and on your phone. Tap a screen to see it full size.
Everything in Essentials
Everything in Core, plus a natural back-and-forth with every parent who calls or messages, the moment they reach out: their questions answered from your studio’s own information, and the trial booked before they hang up. Then, once a family is happy, they’re asked for a review.
The phone answered, day and night
Most parents still call before they sign up, and the call usually comes when nobody’s free. Your assistant picks up after hours, mid-class and when the line’s busy, and talks it through with them in a warm, natural voice.
- Picks up only when you can’t, so the calls you want still ring through to you
- Answers questions about classes, ages, levels, schedule, location and price, from what we’ve set up together
- Tells callers up front it’s the studio’s digital assistant, and gets a person when it isn’t sure
Example with a made-up studio.
The trial booked before they hang up
The moment a parent says yes is the moment to book. Your assistant puts the trial straight into your calendar on the call, so nobody has to call back tomorrow and the family has a spot while they’re still keen.
- Books the trial into your calendar, on the call
- Texts the parent the details and what to bring, straight after
- Sends you a summary of every call, with the transcript when you want the detail
Example with a made-up studio.
The same quick answer, wherever they ask
Parents don’t only call. They text, message you on Instagram and Facebook, and ask on your website late at night. Every one of those gets an answer in writing, from the same studio information, right away.
- Texts, website chat, Instagram and Facebook messages, answered
- Every reply lands in the same inbox you already have in Studio OS
- Hands the conversation to you the moment it should
Example with a made-up studio.
More 5-star reviews, asked for at the right moment
Parents read your Google reviews before they ever call. The best time to ask is when a family is happiest, right after a great first class, not weeks later when the moment’s gone.
- Asks happy families for a review at the right moment
- Drafts your replies, to the good reviews and the hard ones, for you to approve
- Builds the reviews the next parent reads before they call
Example with a made-up studio.
Everything in Core comes with it: missed calls get a text back, every trial class followed up, every message in one inbox, and your own local number.
Every plan comes with
- Sign-up forms and online waivers
- Online booking for trials and appointments
- Social posts scheduled to Instagram, Facebook and your Google listing
- Invoices and online payments
- Every new family tracked, from first call to first class
- Studio OS on your phone and the desk computer
Essentials takes the phone off your plate.
All three plans run on Studio OS, and we set each one up for you. Start with the one that fixes your biggest headache, and add more when you're ready. Moving up is a quick switch, not a new system.
Missed calls get a text back automatically, carrying your schedule and sign-up link, and every trial class gets followed up.
See CorePhone calls, texts, website chat, Instagram and Facebook answered right away, and more 5-star reviews.
Registration, tuition, attendance, the parent portal and your website in one system, instead of a stack of separate tools.
See CompleteFrom people who run one.
“I used to answer messages from bed. Now I read what already got handled while I was teaching, and I only step in when it's something real.”
“It answers the same six questions I answered forty times a week. It doesn't get them wrong, and it doesn't get tired at 8 PM.”
Both work at The Dance Method in Winnipeg, the studio Studio OS was built in. Orielle owns it, and she's my wife.
Questions studio owners ask
What does Essentials do when a parent calls?
Your assistant answers your studio’s phone when nobody can: after hours, mid-class and when the line’s already busy. It answers parents’ questions about classes, ages, schedule and price, books the trial into your calendar, texts the caller the details and sends you a summary of the call.
Does it answer texts and messages too, or only calls?
Both. Your assistant answers texts, website chat, Instagram and Facebook messages in writing, from the same studio information it uses on the phone, and every reply lands in the inbox you already have. That’s the difference from Core: Core texts a family back when a call is missed, and Essentials answers the call itself and the messages that come in.
How does it get us more Google reviews?
Once a family is happy, they’re asked for a review right then, not weeks later. It also drafts your replies, to the good reviews and the hard ones, so more 5-star reviews show up where parents look before they call.
How much does Essentials cost?
Essentials is $197 CAD a month, plus a one-time setup fee we go through on the call. It includes everything in Core, starts with a 14-day free trial, and there’s no contract.
Does it answer every call now? I still want to talk to parents.
Calls ring to you first, always. It only picks up when the studio's closed, when nobody answers, or when your line is already busy. If you're free and you want the call, you take it.
Do I have to change my phone number?
Your current number keeps working. We set you up with a new local studio number, and you decide where its calls ring — your mobile, the studio landline, the front desk cell, or all of them at once, with whoever picks up first taking the call. Your old number forwards to it, so families who have it still get through, and we handle all of it at setup. Once the new number is on your website and Google listing, you can let the old line go and stop paying for it.
What if it gets something wrong?
It answers only from the information we’ve set up together. When a question goes past that, it says so, takes the details and hands the family to you. For the first two weeks we read every conversation with you, so anything that needs tightening gets fixed fast.
Can we choose how it sounds and what it says?
Yes. You pick its voice from hundreds of warm, natural ones, and we help you narrow it down to the few that suit your studio. We set it up with you: what it knows, what it should never answer and when it hands a family to you. We test it before it goes live, and adjust it whenever your studio changes.
Will parents be annoyed it isn't a person?
What parents actually mind is voicemail at 8 PM. Here they get a straight answer and a booked class on the same call, and it's upfront about being a digital assistant — anyone who wants a human gets handed to you.
How long does setup take?
We do it, and it's quick. The only thing you spend any time on is telling us how your studio actually runs — we'll give you a timeline on the call once we've seen your phone setup.
Is there a contract?
No. It's month to month and you can cancel any time — and there's a 14-day free trial before you pay anything at all. If it isn't earning its keep, you stop.
* Plus a one-time setup fee, discussed on the call.
Let's get the phone off your plate.
A short chat about how your studio runs, which calls you're missing, and whether this is the right plan for you. No pitch deck.
- 14-day free trial
- We set it all up
- Training & real support
- No contract
- One flat monthly price, no matter how many students you have