The system your whole studio runs on.
A family registers once, and everything else is already right.
Registration, tuition, attendance, room bookings, the parent portal and your marketing, all working together instead of a stack of separate systems that don't talk to each other. The evening admin (the re-typing, the chasing, the same list rebuilt twice) stops being yours.
- Everything in one place, one login
- Website hosting included, once we’ve built your site
- We migrate you off your old system
What you're paying for now
- Studio software
- Website hosting
- Social media tool
- Review tool
- Scheduling
- Phone service
- Email and texts
- Forms and waivers
Nothing talks to anything, so you fill the gaps by hand.
My wife owns a studio here in Winnipeg, and I've watched this happen behind the scenes: studios end up running a handful of separate tools that were never built to work together. The studio software doesn't know about your marketing. The website doesn't know about your classes. And every gap between them gets filled by you, at ten o'clock at night.
Each subscription looks reasonable on its own. Nobody adds them up, and every one of them is a password, a renewal and a support email you have to keep track of.
A family registers in one place, gets billed in another, and hears from you through a third. The same information typed three times, wrong once.
Enrolment lives in one place, money in another, conversations in a third. No single screen tells you how the studio is actually doing.
Add up what you're paying now.
We're not asking you to spend more. We're asking you to spend it once, in one place, on something that actually works together.
| What studios pay for separately | Typical /mo | In Complete |
|---|---|---|
| Studio management software | $250+ | ✓ |
| Phone service: your phone system and answering | $175+ | ✓ |
| Review and social media tools | $150+ | ✓ |
| Online booking and appointments | $75+ | ✓ |
| Email and text campaigns | $75+ | ✓ |
| Forms, waivers and e-signatures | $40+ | ✓ |
| Website builder + hosting† | $50+ | ✓ |
| What that adds up to | $815+ | |
| Studio OS Complete — all eight, one system | $397 |
Every one of those for $397, at least $400 a month less than paying for them apart, and one system instead of eight that don't talk to each other.
Core pays for itself on one family, Essentials on two. Complete pays for itself before a single new family signs up.
† What a studio pays each month to keep its website online, with a website builder or a web company. Complete hosts your site once we’ve built it; the build is its own project, quoted on the call. These are our estimates of what each tool costs at the level a studio actually needs — the cheapest plan of each rarely covers a real studio. Bring your invoices to the chat and we'll do it with your real numbers.
A website that fills classes, instead of just describing them.
Most studio websites are a brochure. A parent likes what they see, then has to phone or email to actually sign up, so the family that was ready tonight waits until somebody’s free tomorrow.
Once we’ve built your website, Complete hosts it on the same system, and the hosting is part of the plan. Every class on it links straight into registration on the same system, so a parent can pick a class and sign up at nine at night without waiting for you. The sign-up page always shows what’s really running, because it comes from the same class list you use.
The build itself is a separate project with its own price, and we build websites for studios on any plan. We quote it on the call. On Complete, once the site is live, the hosting bill goes away.
- Parents sign up straight from your site
- Sign-up pages always match your real classes
- Hosting included once we’ve built your site: one less bill, one less login
The actual work of a studio.
Not generic business software with dance words pasted on it. The things you do every single week.
Three kids, five classes, one checkout. Levels and prerequisites respected, capacity enforced, sibling discounts applied without you doing arithmetic. Families get signed up in one go instead of giving up halfway.
Recurring payments that follow what each dancer is actually enrolled in, with tax handled properly and invoices you'd be happy to hand your accountant. You stop chasing what somebody actually owes.
One login for schedules, balances, and payments. Every question a parent can answer themselves is a question that never reaches your front desk.
What your families and your team see.
Tap a screen to see it full size.
Everything finally works together.
This is the whole idea. Not a stack of tools with your studio's information copied between them, but one place where registering for a class, paying for it, and hearing from you are the same system.
A family enrols and the class list, the schedule, the balance and the parent portal are all already right. Nothing to re-enter, nothing to keep in sync — that's an evening of admin that simply stops existing.
Tuition comes from what they're actually enrolled in. Add a class mid-season and the invoice knows; drop one and it knows that too. Nobody gets billed for a class they left, and you don't find out about it in June.
When a parent calls or messages, whoever’s at the desk sees that family’s dancers, classes, balance and messages on one screen. They get the right answer the first time they ask.
Every trial class, followed through to a yes or a no.
A trial is the closest a family gets to signing up with you, and the easiest one to lose. The class goes well, everyone’s busy afterwards, and nobody follows up. Studio OS keeps every trial in one list for you, from the booking to the decision.
- Booked from a call, a message or your website, straight into the class
- A confirmation, a reminder the day before and a check-in after the class go out for you
- The teacher sees who’s trying the class, greets them by name and leaves a quick note for the front desk
- The front desk sees who came, who didn’t, and the next follow-up for every family
- Your trial-to-registration rate, against your own history
Example with a made-up studio.
Everything in Complete
Everything in Core and Essentials, plus everything it takes to run the studio itself.
Class registration
- Multi-class, multi-dancer, one checkout per family
- Registration pages that match your website
- Hosting for your website, once we’ve built it for you (the build is quoted on the call)
- Waivers and agreements signed at checkout, before the first class
Recurring tuition and a parent portal
- Tuition billed automatically, one invoice per family
- Billing that follows enrolment when a class is added or dropped
- Parents see schedules and balances and pay on their own
Attendance, notes and follow-ups
- Teachers mark attendance on the studio iPad, one tap per dancer
- Dress-code notes from the register (wrong shoes, uniform or hair), so the front desk can let the family know
- Medical and allergy notes beside the dancer’s name, and in-class injury notes sent straight to the front desk
- Birthdays on the class list, so the teacher knows whose day it is
- Missed classes land on the front desk’s list to follow up
Studio rooms and drop-ins
- Book a room for rentals, private lessons or rehearsals, from 30 minutes
- Every booking and class on one calendar, so nothing double-books
- Drop-in dancers signed in at the door
Email and text campaigns to your families
- Fill the next session and the summer camp from the families you already have
- Every trial class followed up until the family enrols or says no
- Birthday messages to your dancers, sent for you
Social posts and a blog
- Posts planned and scheduled to Instagram, Facebook and your Google listing
- One calendar for every post, so a busy month still gets posted
- A blog on your website, written and posted from the same place
Reports and your business numbers
- How you’re doing against this time last season
- Which trials turn into registrations, against your own history
- Dancers who are slipping, before they stop coming
- Where new families come from, and how every campaign did
- Your week in numbers, emailed to you every Saturday
Your team, each with their own sign-in
- Every staff member signs in with their own PIN
- Each person sees what their job needs
- A teacher can cover the front desk for a day, with money and notes kept private
Moved over for you
- White-glove migration off your current software
- Training for your whole team
- A help centre your staff open from inside Studio OS
Everything in Core and Essentials comes with it: missed calls get a text back, one inbox, the phone answered, trials booked, and reviews asked for and replied to.
Every plan comes with
- We set it all up for you, with training and real support
- One flat monthly price, no matter how many students you have
- Sign-up forms and online waivers
- Online booking for trials and appointments
- Social posts scheduled to Instagram, Facebook and your Google listing
- Invoices and online payments
- Every new family tracked, from first call to first class
- Studio OS on your phone and the desk computer
It already runs a studio every day.
Studio OS runs The Dance Method in Winnipeg: the front desk, the teachers and the owner all work in it. These are the parts they use every week, the same ones you'd be using.
The front desk opens one recap: what came in, what got handled without them, and the few things that need a person. Missed calls sit in their own list until someone has answered.
Teachers take attendance on the studio iPad, and missed classes land on the front desk's list to follow up. On the first day of classes this September, 63 dancers were marked in, and six of seven classes did it with no training.
Each trial class is tracked from the booking to the decision, with the next follow-up on every family, so a good trial doesn't quietly go nowhere.
Registration and tuition are the next part to move onto Studio OS there, and founding studios move with us.
We're onboarding founding studios now.
Studio OS is being built alongside the studios running it, starting with The Dance Method. That means founding studios get our full attention on the migration and a direct line into what gets built next — and it means we take them on a few at a time, properly, rather than all at once. That's why Complete is by invitation for now.
Everything Studio OS does, in one plan.
Not sure you need all of it yet? Start with Core or Essentials. It's the same Studio OS either way, so moving up later is a quick switch, not a migration.
No family goes cold, and you stop carrying a list of people to ring back tonight.
- Missed calls get a text back automatically, in seconds
- It offers a call back, with links to your website, schedule and registration
- Written in your studio’s voice, set up for you
- Goes out day or night: after hours, weekends, mid-class
- Every message in one inbox: texts, website chat, Instagram and Facebook
- You reply when you’re free, at the desk or on your phone
- Every trial class followed up: a confirmation, a reminder and a check-in after
- A local number that rings your mobile, the landline and the front desk cell at once; first to answer takes it
- It can replace the studio landline, so that’s one less bill
Phone calls, texts, website chat, Instagram and Facebook messages all get answered without anyone stopping what they’re doing, and the studio earns more 5-star reviews. The step up from Core costs one family.
- Everything in Core
- Answers the phone after hours, mid-class, or when the line’s busy
- A natural back-and-forth, in a warm voice you choose
- Books trial classes straight into your calendar
- Reviews asked for at the right moment, and your replies drafted for you
- Sends you a summary of every call
- Texts and website chat, answered right away
- Instagram and Facebook messages, answered
- All of it in the same inbox you already have
Your studio software, phone service, website hosting, social media, reviews, booking, email and texts, and forms and waivers, all in one place, so the evening admin stops being yours.
- Everything in Essentials
- Class registration: the whole family, one checkout
- Recurring tuition, billed automatically
- A portal for your families
- Attendance, room bookings and staff sign-ins
- Email and text campaigns to your families
- Hosting for your website, once we’ve built it for you
- We migrate you off your old system
How each plan pays for itself: a family brings in about $125 a month on average at the Winnipeg studio this was built in, so one family covers Core and two cover Essentials. Complete replaces the separate tools you pay for now, so it pays for itself before a new family signs up.
From people who run one.
“Since we started using DSGE, we have seen a steady increase in student registrations! Communicating with potential new students has never been so easy and efficient — we don't miss calls, texts, social media messages or emails.”
“It answers the same six questions I answered forty times a week. It doesn't get them wrong, and it doesn't get tired at 8 PM.”
Both work at The Dance Method in Winnipeg, the studio Studio OS was built in. Orielle owns it, and she's my wife.
Questions studio owners ask
What’s included in Complete?
Complete is Studio OS for the whole studio: class registration, recurring tuition, a parent portal, attendance, room bookings, staff sign-ins, email and text campaigns, social posts and a blog, and reports on what’s working. Once we’ve built your website, it’s hosted here too. It includes everything in Core and Essentials, and we set it up and train your whole team.
Can you build our website?
Yes, on any plan. A website build is its own project with its own price, which we quote on the call once we’ve seen what you need. On Complete, hosting is included once we’ve built it, so the separate hosting bill goes away.
Can parents register and pay online?
Yes. Your families sign up several dancers for several classes in one checkout, tuition is billed automatically from what each dancer is enrolled in, and parents check schedules and balances and pay in their own portal.
How do I get a founding spot?
Complete is by invitation while we move founding studios over a few at a time. Book a call with Justin: we’ll look at what you’re running now, and if Complete is the right fit for your studio, we’ll talk about a spot.
Is this really cheaper than what I have?
Against a real stack of separate tools, often yes. If you're running on a free tool today it will be more, and we'll tell you that rather than pretend otherwise. Bring your invoices to the call; we'd rather put you on the right plan than the expensive one.
What if I only want the front desk part?
Then start with a smaller plan; that's what they're for. Essentials at $197 gets calls and messages answered without changing how you run the studio, and you can move up whenever it makes sense.
Is there a contract?
No. It's month to month and you can cancel any time, and the monthly starts after a 14-day free trial, counted from the day we hand it over. We migrate you in either way — you're not signing up to a year to find out whether it works. If you'd rather pay for the year, you get two months free. Yearly plans aren't refunded, but you keep everything until your year is up, and we'll remind you a month before it renews.
* Plus a one-time setup fee, discussed on the call. A website build is its own project, quoted separately.
Bring your invoices. Let's add them up.
A short chat about what you're running now, what it costs, and whether one system beats what you're paying for now. If it doesn't, we'll tell you.
- 14-day free trial
- We set it all up
- Training & real support
- No separate hosting bill
- No contract
- One flat monthly price, no matter how many students you have